The Regional Rapid Transit System is one of India's most ambitious mobility infrastructure projects. A multi-thousand-crore programme to compress travel time between cities and lift the commuter experience to international standards.
In partnership with BCG, we were asked to design the digital front door. Not a ticketing app. The travel companion that sits between a citizen and the system.
Handle millions of users across cities with varied tech fluency. Translate routes, stations, luggage, and safety into elegant digital pathways. Serve citizens and system administrators in one product. Drive revenue contextually — without breaking trust or interrupting a journey.
UPI-based purchase flow — minimal queue time, minimal app friction. The simplest possible motion for the highest-frequency action.
Augmented reality station guidance for first-time users and tourists — no signage stress, no missed platforms.
Air quality, SOS, luggage tracking, WiFi access — layered into the journey timeline as utility, not feature creep. A smart cabin around the rider, not a dashboard above them.
Food coupons, dynamic attraction pricing, contextual upsells — embedded in the journey rather than sold against it. The commercial layer reads as service rather than advertising.
Backend dashboards for NCRTC operations — user patterns, revenue segmentation, context-aware updates pushed by location and history. The product works for the rider; the system works for the operator.
What started as a ticketing tool became a travel ecosystem. Real-time monetisation models turned station lobbies into economic environments. The backend gave NCRTC the analytics it needed to make service decisions in cycles instead of seasons.
The work sits as a reference for the next wave of public mobility design in India.